Weekly Discussion: Retailer Specific Pre-Order Incentive
In 2011 we saw several games receive the incentives treatment and a few that received retailer specific incentives. Its now 2012 and retailers are back at it again. Mass Effect 3 and Prototype 2 have both been given retailer specific incentive months before their launch and you can guarantee a lot more will follow. As a result, gamers have to choose the incentive they really want but not necessarily from their regular retailer. Often times this leaves an incomplete feeling when you get an incentive from one retailer but not the other. Gamers want the complete package when they buy a game, especially ones they love, and not have to wait months for DLC to be satisfied.
This week’s discussion is all about those pre-order incentives.
What do you think of the practice of offering incentives for games? Does it really matter? What about collector’s editions, are they worth it? Is this an effective way of luring gamers [a la carrot on a stick] to choose a specific retailer? Wouldn’t it be better to put incentives into one package and offer it as day-one DLC? Do you see this practice increasing or decreasing in the future?