From beginning to end the Ubisoft Conference gives you want you want to see. Rayman Legends and Far Cry 3 impressed but what everyone was waiting for was the Assassins Creed gameplay footage. Not to mention the impressive opening with Flo Rida and Just Dance 4.
Assassins Creed III really takes your breath away with the new gameplay mechanics, the way Connor interacts with his environment and just the scale of it all. Ubisoft definitely has the right idea and they're going to have an impressive year ahead of them.
What was really surprising was out of nowhere Ubisoft revealed Watch Dogs; a game where everything in the city is connected and you, the player, has access to it. No-one saw this coming and that is exactly how E3 should be.
Ubisoft's full conference can be found in the E3 2012 video playlist as well as individual videos for the games the presented.